Advice-Only Planning
Clear, honest financial planning for Canadians who want to understand their money.
No products. No commissions. Just advice.
Hi, I'm Levi.
I'm a physiotherapist, educator, and financial planner based in Charlottetown, PEI. I started Smallbird Financial because too many Canadians get confusing, conflicted advice about their money, often from someone who's paid to sell them something.
Teaching is what I do for a living. Here, that means explaining your options clearly and giving you a plan you can act on.
Paying 2% a year in mutual fund fees can cost you half of your investment over 40 years.
Many Canadians still invest in high-fee, actively managed mutual funds, yet from 2015 to 2025, 98.8% of Canadian equity mutual funds failed to beat a simple index fund, a trend that has remained true since tracking began. Canadians pay some of the highest mutual fund prices in the world, for a significantly worse result than what they could get from a simple solution.
An index fund just holds the whole market in one basket, like all the big companies on the Toronto Stock Exchange, so the "benchmark" it's measured against is simply the market's own return, the bar each fund is trying to clear.
Most advisors in Canada are paid through the products they sell or a percentage of what they manage for you. That doesn't make them bad people, but there's an obvious conflict of interest with every sale and recommendation.
I run Smallbird differently. You pay me for advice and time, and that's it. The advice is simply what's best for you.
See it on your own numbers
Change the inputs to match your situation and watch what a fee quietly takes over time.
Assumes an 8% return before fees, compared with a 0.2% low-cost index fund. An illustration of how fees compound, not a prediction. Open the full calculator →
Based on an 8% assumed return, comparing a 2% fee with about 0.2% for a low-cost index fund, over 40 years. Fund underperformance figures from the S&P SPIVA Canada Scorecard.
Three ways to work together
Hourly Advice
Have a specific question? Book a focused session and walk away with a straight answer and a short written summary of your next steps.
Financial Foundations
A fixed-price starter package that gives you a complete starting point: cash flow, debt, savings, and a simple investing setup, with a written action plan you keep.
Comprehensive Financial Plan
A full plan covering retirement, tax, insurance, and estate. In development now. Want to be the first to know when it launches?
Questions I can help you answer
- Should I prioritize my TFSA, RRSP, or FHSA?
- Am I paying too much in fees?
- Should I pay down my mortgage or invest?
- Am I on track to retire when I want to?
Clear money advice
My latest posts will appear here once the blog is live. In the meantime, follow along for new posts.
Read the blogInterviews and conversations
Moementum Finance
Why I'm moving from physiotherapy toward advice-only planning, and why so many Canadians can't get honest financial advice.
Watch the interview →
Marcos Milla
A conversation on income investing, covered call ETFs, diversification, and building a portfolio that fits your goals.
Watch the interview →
Advice-only planning, answered
What does an advice-only planner cost in Canada?
An advice-only planner charges a flat or hourly fee you can see, instead of a percentage of your investments. At Smallbird, that's $75 an hour or $250 for the Financial Foundations package. Percentage-of-assets advisors typically charge 1% to 2% a year. On a $500,000 portfolio, that is roughly $5,000 to $10,000 every year.
Is advice-only financial planning worth it?
If you're comfortable carrying out a plan yourself, it usually costs far less than paying a percentage of your assets year after year. You get advice with no product or sales incentive behind it, you keep control of your own accounts, and a one-time fee can save you tens of thousands of dollars over a lifetime compared with an ongoing percentage.
Do I need a lot of money to work with a financial planner?
No. Many percentage-based advisors want you to bring $500,000 or more before they'll take you on. Advice-only has no asset minimum, because the fee is for advice, not for managing a balance, so it's a good fit for people who are just getting started.
What's the difference between advice-only and fee-only planning?
Fee-only usually means the advisor doesn't earn commissions, but they can still charge a percentage of your investments and manage the money for you. Advice-only goes further: no products, no commissions, and no managing your money. You pay for advice and time, and you keep control of your own accounts.
Not sure which option fits?
Book a free discovery call and we'll figure it out together, or send me an email if you'd rather start there.